It's the most valuable thing that the business owns. That content includes your brand, names, logos, articles, handouts, courses, books, video and audio recordings, artwork, music, marketing campaigns, and more.

And because that content gets shared publicly and (hopefully) in the front and center spotlight, it’s vulnerable.

But you can’t wrap everything you create in bubble wrap or keep a watchful eye over it at all times. Your content is out there, whizzing around behind screens all over the world. And in reality, if you have content, eventually it will get swiped. It’s just how the internet works.

However, when you don’t take steps to protect your content and stay on top of any infringement, you risk losing your exclusive rights to that content (especially once your ownership rights are registered!) It is up to you to monitor your IP and find out whether any of your content is being reposted without your permission.

Layne is a Trademark and Business Lawyer for women-owned solo and small businesses. She uses her Duke Law School education and 28 years of experience and expertise as a lawyer to button up women’s businesses. She uses trademarks to protect her clients’ brands, and written contracts to protect their money, relationships, content, and sanity so they can build and scale with confidence.

Beyond her many qualifications and years of experience, Layne has a very special superpower: she makes legal matters simple, clear, and easy to understand. She’s not “that kind of lawyer.” Layne’s clients rave about how safe, secure, and confident they feel after working with her to handle their legal matters. Layne Lyons is your go-to lawyer for all things legal, helping you protect and grow your business with the peace of mind that comes from knowing everything is set up properly and legally secure.