Your brand is quite literally money in the bank. You’ve worked hard to get well known, establish yourself as an authority and grow your audience. And if people are starting to get to know you and associate who you are, what you do and most importantly, how you do it, they are going to want to come back to you for that same-feel experience. You know, give you more business and keep in touch with you. And the number one rule of staying in touch...keep your same phone number. If you change your number ain't nobody gonna be able to find you.

Choose a name you love.

For your business, your offerings, your podcast, your clothing line. Then hire a great trademark strategy lawyer and do the "thing" where you reserve that name with the official government and declare it yours. Forever. No losing your people.

And most of all, no more the feeling like you are on unsteady/shaky ground each time you build another component of your business with that name. Imagine having to the US ake sure it yours by registering it as a trademark.

Never ever worrying that someone is gonna tell you have to take every thing down and start all over again. Because you own it.