Be Like Taylor Swift

Be Like Taylor Swift

What do Coco Chanel, Sara Blakely, and Taylor Swift all have in common? Besides being amazingly talented and successful women, I mean? 

They all recognized the massive power of their brand and took swift action to protect it early on (pun intended). 

💎 Coco Chanel’s famous interlocking C design has stood the test of time as an immediately recognizable symbol of luxury and quality craftsmanship.

💎 Sara Blakely registered the brilliant product name Spanx mere hours after dreaming it up while sitting in Atlanta traffic and now presides over a billion-dollar company.

💎 Taylor Swift has dominated the music industry while also warding off lawsuits from various clothing companies, rival artists, and even a Utah theme park. 

When you have dreams of dominating your industry, it only makes sense to do everything you can to protect it. And when you do it right, you can sleep easy at night knowing your brand is buttoned up and secure. Do you think Taylor Swift lost a single minute of sleep when she heard she was being sued by a random amusement park? Not a chance! 

I see sooo many entrepreneurs who have great brands (including fabulous product names), but they aren’t protecting themselves, and it makes me really nervous for them.   

I’m especially looking at you, podcast hosts & online course creators!! 

Here’s the thing, you’ve researched your niche, come up with the best name for your product, course, or podcast, picked out the perfect font and brand colors, and you probably spent some of your hard earned cash working with graphic designers and branding experts. 

Now, you have your brand out there in the world ready to attract your dream clients. 

But, you might also be attracting folks who want to knock-off your brand or swipe your intellectual property.

Your brand is money in the bank and it needs to be protected.

Federal Trademark Registration is the ultimate, platinum standard you need to make sure your brand is secure.

Not only does it protect all the intellectual property you’ve worked so hard to create, but it massively increases the value of your brand in the eyes of future investors & collab partners. 

Plus, how cool will you feel once you can use that magical ® next to your brand name?? At least as cool as John Travolta in Saturday Night Fever.

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Sometimes, folks tell me that they plan to wait until they get bigger or have more sales to protect their brand, but actually, the time that you need protection the most is when you are starting out. At the beginning, you are the most vulnerable because you have fewer resources to defend your brand. So it's most important to get this piece handled from the outset. Learn more about all 6 areas of your business that need protecting: in the Peace of Mind Legal Foundations Mini-Workshop, I’ll lead you through a legal self-audit of your business’s current legal protections. Join the ranks of Coco, Sara, and Taylor and protect your brand today! Legally Yours, Layne PS: Not sure where to begin?? Go register for that free training I mentioned! You’ll walk away with the clarity you need to feel cool & calm about all things legal.
October 15, 2021 — Layne Lyons Pecoff
3 Quick Tips to Grow Your Biz

3 Quick Tips to Grow Your Biz

How are you ‘getting known’ to your clients?

If you’ve been in business for a while, you know that just building your website and posting on your social media doesn’t bring droves of dream clients knocking down your door. 

One of the main ways I’ve built my business by doing speaking events! 

Perhaps you even found out about me from one of my many podcast appearances or a talk I did at a summit with your favorite coach? 

I’m popping in today to share my top three tips I’ve learned from being on podcasts promoting my business, so you can get started promoting your business and attracting your dream clients. 

 

1: Make a list of where you want to speak and follow-up! 

Figure out whose podcasts your clients are listening to and where they are getting their information. I love asking my clients where they found me and what other podcasts they listen to because it gives me ideas for who to reach out to in the future. 

Next, pitch yourself and the topics you want to talk about. Remember to lead with value! Make it about the host, not you. 

Finally, follow-up. I don’t send one email and expect to hear back. I follow-up with hosts consistently to make sure they know I really want to be on their show. 

2: Prepare ahead of time! 

Make sure you know your talking points backwards and forwards. Be super clear on what you want to promote. I have a one page note sheet that I use when I’m doing my interviews that has the stories I want to share, a bit about the podcast and my other key messages. 

I also make sure that I set myself up for success by freeing my schedule up before the interview. This way I’m not rushing around, trying to tie up loose ends right before I speak. 

3: Make sure you're protected!

You have awesome information to share that you’ve worked hard to create! Make sure that you protect yourself. You need an agreement that addresses the ownership rights to your recording, the conditions of you making a sales offer to their audience, any promotions or additional benefits you will get from your appearance and much more.

Start getting visible ASAP, but first, make sure to do it right with your Legal Umbrella up! As an add-on to my signature package, The Legal Umbrella™, I also have all the contracts you need for speaking. I've got you covered whether you are the Speaker or the Host.

Click here for your Professional Speaker Agreement. This document protects you when you speak on podcasts, stages, at live events, on summits, etc. It includes detailed provisions on making an offer from the stage, your requirements for audio-visual support, ownership of the intellectual property created at the event, cancellation by either party, coverage of expenses and much more. Make sure you get it signed before you speak at any event.

Click here for your Guest Expert Speaker Agreement. This document protects you when you host experts on your podcast, summit, at your live event, etc. It includes detailed provisions on speaker and host obligations, promotional benefits and requirements, ownership of the intellectual property created at the event and much more. Make sure you get it signed before creating any recordings of your guest expert speakers.

With your contracts in place, you can be free to share your expertise without the fear that someone might swipe your content, use something you say in the wrong way or have misaligned expectations about the who ultimately owns the recording.

While I can’t promise that the speaking on stage “butterflies” will ever go away, I can say that being on podcasts and summits is a really great way to get in front of your dream clients. 🤩 I’ve noticed in my own business and heard from my clients that having these agreements in place has opened the door for more joint venture opportunities and paid speaking engagements.

Now I have to know—What’s your favorite podcast? Hit ‘reply’ and tell me!

Legally yours,

Layne

October 14, 2021 — Layne Lyons Pecoff